The recent death of TV host and national icon Charlotte Dawson sparked not only a deep reflection on depression but the increase of cyber bullying via social media websites. With more than 53, 000 followers on her twitter account, and the combined effect of anonymity and the capability to post comments on open forums, Dawson received a torrent of online abuse and even death threats. To what is referred to an ‘trolling’, the ability to post extreme comments has allowed people to ‘indulge their worst tendencies, not only towards individuals but to entire social groups’ (Stafford 2012). Harassment and abuse of women online has recently flamed a reaction from the opposing stigma. Social media is a now an extremely important platform that has helped form our social values, thus it has developed even further and has become a powerful tool in advocating the elimination of violence against women as well as to promote gender equality. It is not only on social media that inequality between sexes is occurring, but female journalists are also subject to ridicule and sexual abuse. Studies have found that globally, the number of women working in the media has steadily increased. The level of participation and influence of women in the media also has implications for media content as females in the media are more likely to reflect other women’s needs and perspectives. Nonetheless, the presence of women on the radio, television and in print is more likely to provide positive role models for women and girls, to gain the confidence of women as sources and interviewees, and to attract a female audience.