An article in The Age states that Australia has become a viewing population, not a viewing nation. This purely means that even though Australians enjoy watching films, we do so in a away that doesn’t reveal our national agenda. As an individual nation with our own identity, it is beyond comprehension as to why we have become so insanely Americanised. I remember several years ago when the movie Australia came out and even then I was so in awe of there being a film so popular and widely recognised that was not only filmed in Australia but was filmed in such a way that represented traditional Australian history. It then came to my attention that Australian films have been isolated to more private screenings, as myself, just like the majority of Australians, choose to go to massive cinema chains such as Hoyts.
One issue, out of many that the Australian film industry is faced with is budget. Since their budget is usually quite lower than say Hollywood films, their advertising thus suffers as a result. In such a varied social environment with smart phones, television, internet etc, advertising is a sure way for many films not only to be recognised, but to be watched. Almost every time I have gone to the cinema to watch a movie (which isn’t all that often), it has been because I have seen the trailor of a film play in an ad before a youtube video, or seen someone rave about it on social media and have then felt obliged to go and watch it.
File sharing and illegally downloading media has become so popular as most people are left felt like they have no other option in being able to watch new films. Hoyts charges $9.90 for a movie ticket, which is quite decent. However, when a drink and popcorn is added, the total magically comes to $40. To many people, the bother of getting reasonably dressed up, driving to the cinema, spending quite a bit of money of tickets and drinks as well as risking whether or not there will be a group of loud and annoying teenagers in the same movie theatre as you is just not worth it. In order to turn this around and improve the Australian film industry would be difficult to say the least. However, there may be tactics in order to improve it that involves the process of file sharing. Once an audience is able to visually experience an Australian film/show and they enjoy it, they would be more inclined to move to other platforms that will in turn generate more profit and boost popularity of our film industry.